Debuts LUXE Broadloom/Custom Rugs; Hosts Showroom Event with Magnolia Network Designer & Brand Partner TAMARA DAY
Kaleen COO Monty Rathi and Magnolia Network Designer Tamara Day
Artisanal area rug + broadloom designer and manufacturer KALEEN is doubling its spotlight to showcase two key branded collections this season at the Spring 2023 edition of High Point Market.
- The new Luxe Collection of high-end area rugs and bespoke broadloom debuts with 30 stylishly versatile designs. Focused on upscale brick-and-mortar retailers as well as interior designers and decorators, Luxe products are made of 100% premium wool and expertly hand knotted by Kaleen’s team of highly trained artisan weavers.
- Magnolia Network Designer Tamara Day (host of Bargain Mansions, and CEO and Founder of Growing Days Home and Growing Days Design) will be Kaleen’s special guest for a “Meet and Greet” Event on Day 2 of Market – Sunday, April 23, 1-4 p.m. at KALEEN’s showroom (Showplace 2345) to promote the Kaleen x Tamara Day Collection of performance-driven area rugs, made in Day’s signature “laid-back luxe” style.
Industry friends, colleagues and customers are invited to attend and enjoy cocktails crafted by Day – “who will be playing bartender part of the time,” said Monty Rathi, Kaleen Chief Operating Officer.
“Tamara appreciates spending time with her valued customers,” Rathi added. “We’re excited to be hosting her for this special event at our showroom to kickoff Market. She’s a great partner and she has a great sense of style.”
Kaleen and Day joined forces in 2022 to launch their co-branded collection of area rugs in four styles: Charlotte, a transitional collection hand-tufted of 100% wool; Juniper, a French chateau-inspired collection machine-made of performance yarns; Lee Boulevard, a traditional-meets-contemporary collection machine-made of performance yarns; and Warwick, a textural and bold-colored collection hand-tufted of performance yarns.
“It’s been a success collaborating with Kaleen,” said Tamara Day. “Together, we’ve created beautiful area rugs that people love and feel good about using at home with their families. I hope to soon create more styles with Kaleen.”
Kaleen LUXE Collection of high-end broadloom carpets + custom area rugs.
More on Kaleen’s new Luxe: Area rugs are stocked in three standard sizes; and Broadloom applications are available. The company’s India operations stock carpet rolls of each Luxe design to create custom sizes + shapes.
Luxe Collection customization options for area rugs include:
- Shapes – Rectangle, Square, Octagon, Round and Oval
- Sizes – Dimensions within 15 feet wide and 50 feet long
- Shortened lead times – Deliveries in 90 days or less
To support its customers, KALEEN is offering several SHOW SPECIALS at Market:
- A 50% discount price of $299 for an 18”x18” sample selling tool for designers/decorators.
- A 15% discount on all Kaleen area rug orders placed at the showroom during Market.
For more information or to make an appointment, contact Kaleen SVP Blake Dennard: blake.dennard@kaleen.com.
Family owned and operated for 25+ years, KALEEN is headquartered in Jaipur, India, where it has three manufacturing units (in Bikaner, Mirzapur, and Panipat) from which yarn rugs and broadloom products are produced and shipped globally – including KALEEN’s U.S.-based office and distribution center in Dalton, GA.
